Incentivated

Mobile | Desktop
10 Years
  • Home
  • Technologies
    • Enterprise messaging
    • Apps
    • Mobile internet
    • Shortcodes & QR
    • Location marketing
  • Strategies
    • Acquisition
    • CRM
    • mCommerce
    • Creative services
    • Managed services
    • Mobile strategy
  • Our work
    • Case studies
    • Press coverage
    • Awards
    • Product summaries
    • White papers
  • Contact us
  • IRIS

  • Over 2 Mpeople respond to ads via short codes
    comScore MobiLens UK data, January 2011

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    Shortcodes & QR codes

    We use shortcodes and QR codes to make it easier and faster for our clients to communicate with their target markets, helping them improve response rates and generate interest with consumers.

    Shortcodes

    Using a shortcode to engage with your market is one of the best ways to integrate mobile with your marketing strategy. A shortcode is a five digit number that can receive and respond to text messages, and is usually placed on some advertising medium. It works like this: a consumer sees an advert and becomes interested, notices the keyword call to action (e.g., ‘text TRAVEL to 62233 for more information') and sends a message to the number. Our platform receives the text, and responds with an automatically-generated response specific to the client's needs, such as internet links, multimedia content, or location-based information.

    QR codes

    2D barcodes, of which the QR format is the most popular, work much the same as the barcodes you see printed on products at a retailer: a code is scanned using a device and software, and is translated into meaningful information. In mobile marketing, the device is a user's mobile phone, the software is a QR reader, and the information can be anything: links to websites, special offers, multimedia content, marketing communications, and much more.

    We help our clients engage with their target markets using QR codes because they provide an instant way for consumers to connect with brands. Call us now to see how QR codes can be integrated with your marketing strategy.

    To find out more, see our press releases and awards or view our shortcode and QR code case studies below.

    GSKGSK Marie CurieMarie Curie British AirwaysMarie Curie
     

  • Site Map

    • Technologies

      • Enterprise messaging
      • Apps
      • Mobile internet
      • Shortcodes & QR
      • Location marketing

    • Strategies

      • Acquisition
      • CRM
      • mCommerce
      • Creative services
      • Managed services
      • Mobile strategy

    • Our work

      • Case studies
      • Press coverage
      • Awards
      • Product summaries
      • White papers

    • Contact us

      • About us
      • Contact us
      • Terms & conditions

    Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.

    We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

    Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

    We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

    Contact us now to see how we can help your mobile marketing strategy.