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Press Coverage
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27th October 2011
Incentivated builds mobile site for Community Security Trust
See the press release here.
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October 2011
Incentivated and Camden Council deliver SMS campaign for Youth Services
Incentivated has delivered an SMS campaign for the Council's Summer University programme. The messages provided updates and alerts to opted-in students and helped Camden Council deliver another effective summer of courses.
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October 2011
Incentivated and Liverpool City Council renew contract
Liverpool City Council has renewed its relationship with Incentivated to continue delivering the Council's recycling campaign. Residents in each street can text in to see which materials are being collected and the collection day that week.
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27 September 2011
Incentivated creates mobile first for British Heart Foundation
See the press release here.
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15 September 2011
Incentivated shortlisted for two major industry awards
See the press release here.
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September 2011
Incentivated and Scottish Power continue to put the customer in charge using SMS
Scottish Power has renewed its relationship with Incentivated. They will continue to provide their customers with meter-reading estimates via SMS, allowing corrections to be made and avoiding the build up of debt or over payment. More convenient for customers than a telephone call or knock on the door, the service provides increased choice of communications which puts the customer in charge of providing the readings.
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August 2011
Incentivated appointed by AQA to provide mobile messaging support
Incentivated, the leading mobile marketing and technology specialist, has been appointed by AQA (The Assessment and Qualifications Alliance) to provide an integrated messaging solution for mytutor.co.uk. The tutoring service is an online tutorial and virtual classroom service being launched this summer.
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August 2011
London Ambassadors recruited; engagement SMS messaging programme starts
Incentivated, the leading mobile marketing and technology specialist, will continue to engage 2012 Olympic London Ambassadors via SMS. The London Development Agency (LDA) has extended its contract with Incentivated to continue delivering personalised volunteer-engagement mobile messaging in the lead-up to, during and after the London 2012 Olympic & Paralympic Games. This will include daily updates, PR headlines, event results and after-event messaging to ensure that London’s Ambassadors are the best-informed sources of Games information for everyone in London next year.
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August 2011
Incentivated appointed by Community Security Trust to build mobile site
Incentivated has been appointed by the charity Community Security Trust (CST) to build a mobile-optimised website. CST's mission is to help and protect those who are victims of anti-Semitic hatred, harassment or bias. It is the only organisation in the country dedicated to collecting, analysing and responding to anti-Semitism and associated security issues.
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8 July 2011
eChic to mBoutique: Maps on phones key for insider guide to Royal Borough of Kensington and Chelsea
See the press release here.
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July 2011
Marketing Week Live mobile site attracts thousands of visitors
This year's Marketing Week Live show was accompanied with a dedicated mobile site built by Incentivated, providing attendees with location functionality, conference schedules, event registration, and a host of other features. The results are now in, with the site attracting over 4,500 unique users and over 8,500 sessions, while almost 400 people signed up to attend the show through the mobile portal.
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July 2011
Incentivated and British Red Cross to extend mobile giving strategy
Incentivated and British Red Cross have extended a contract to continue the charity's successful mobile giving strategy which is currently facilitating the latest East Africa food crisis campaign. Using Incentivated's 'Iris' messaging platform, British Red Cross are promoting keywords in print, emails and social media, allowing supporters to donate e.g. £5 by texting AFRICA to 70600. Using a range of keywords and price points on different media channels and audiences will help reap the maximum benefit from this appeal.
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June 2011
Text to donate helps M&S's CSR initiative
Incentivated is helping Marks and Spencer, within their "Plan A" initiative, to deliver a text-to-donate campaign as part of a three-year commitment to support the British fishing industry. All proceeds will go to the World Wide Fund (WWF) and Marine Conservation Society (MCF) using a special charity donation shortcode - where more of the revenue is donated directly to the charity.
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June 2011
There's an app for... Macmillan
Incentivated is pleased to have been chosen by Macmillan Cancer Support to build an app which will be launched this autumn. The app will support Macmillan's work with corporate partners and provide an extra fundraising channel.
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June 2011
Dial-in audio tour for Southbank Centre visitors
Incentivated has just completed an interactive dial-in audio tour which allows visitors to interact with museum exhibits. Launching this July, posters around the Southbank Centre prompt visitors to phone a number to hear a celebrity-recorded description and explanation for that location.
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May 2011
Incentivated 2.0
Incentivated, the UK's second largest specialist mobile marketing company, is proud to unveil a refreshed brand identity. Reflecting a sea-change in client investment in mobile: from "why mobile" to "how mobile", Incentivated has launched its new identity, including a new strap line 'Building Mobile', to provide a clearer business focus for the company and our clients. The market is now asking how mobile is integrated with traditional marketing strategy and what best practice looks like. Technology and strategy are at the heart of our expertise, and this is now reflected on our new website, in our product summaries, and comprehensive white papers.
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May 2011
Tesco and Incentivated to deliver feature phone app
Incentivated will be working with Tesco over the coming months to deliver a feature phone version of the Clubcard app for the UK's 30m adults without smart phones. The app will be offered alongside its iPhone, BlackBerry and Symbian software, helping the grocery and general merchandise retailer connect with more UK consumers than ever before.
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May 2011
NSPCC selects Incentivated for SMS Helpline service support
Incentivated is pleased to have been chosen by the NSPCC to help increase access to and use of its Helpline by mobile users, through a simple to use SMS interface. The service, which is integrated with the support centre, allows NSPCC Helpline counsellors to access and respond to messages received from members of the general public in close to real-time. This is a first for the Helpline and will help define the NSPCC's development of future mobile communications options.
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May 2011
Incentivated to build Marketing Week Live mobile site
Marketing Week has selected Incentivated to build a brand new mobile site for their upcoming Marketing Week Live event. Using our proprietary Mobile Site Publisher, we'll be delivering an innovative site with full social media integration, location functionality, conference schedules, event registration, and more.
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April 2011
Incentivated is UK's second largest mobile marketing agency
For the third year running, the release of NMA's Marketing Services Guide means that Incentivated is the UK's second largest mobile marketing agency by income and staff numbers. We are incredibly proud of this achievement and owe a debt of gratitude to our clients, staff and suppliers. Our aim this year is to retain this position – it'll take some growth to get to number one – but also improve our client satisfaction. We aim to be the best as measured by the work we do.
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April 2011
Incentivated to deliver text-to-donate campaign for Red Cross Week
Incentivated and British Red Cross are working together to raise funds for the upcoming Red Cross Week. From the 1-8 May, we'll be helping the Red Cross raise its target of £1m by including a text call to action on print materials and street fundraisers, allowing supporters to donate £3 by texting RED or £5 by texting GIVE to 70600.
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March 2011
BA and Incentivated to engage customers with SMS campaign
BA has selected Incentivated to deliver a campaign to improve communications between the airline and its customers. Using Incentivated's best-of-breed messaging platform iris and our managed service, customers will receive special offers by SMS, with the aim of connecting frequent flyers more closely with the BA brand and to create a higher quality CRM relationship.
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March 2011
M&S offer customers free holidays with shortcode text-to-win
M&S is working with Incentivated to offer customers the chance to win a trip to Miami and the Bahamas. By texting HOLIDAY to 65006, customers can sign up for M&S's free text alerts and gain entry to the competition. The campaign uses Incentivated's enterprise messaging platform iris to receive and respond to requests, helping M&S continue to attract and engage customers.
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February 2011
Brakes appoints Incentivated to develop mobile strategy
Brakes Group, the leading European supplier to the catering industry, has commissioned Incentivated to help with their mobile acquisition and promotional campaign strategy. Using a combination of SMS, MMS, 2D (QR) barcodes and mobile internet, Brakes group will allow opted-in customers to receive promotions with seasonal and price related offers, including the 'click-to-call' feature.
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February 2011
Incentivated to engage 2012 Olympics Ambassadors via SMS
The LDA has appointed Incentivated to deliver volunteer-engagement messaging in the run-up to and throughout the 2012 Olympics. Initially, these are reminders to complete elements of application forms as they progress through selection processes. Ultimately, they will include daily updates, PR headlines, event results and even a mobile internet site, so that the ambassadors are up-to-date sources of information for visitors to the Games.
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February 2011
DRTV campaign for Cats Protection
Cats Protection is running a new month-long daytime TV advertising campaign to raise their profile and encourage donations, from March 7th. The ads will all feature mobile text donation mechanisms (e.g. text CAT1 to 70100 to donate £2) with different keywords in different slots. Cats Protection is also moving to a new 70-series charity shortcode, allowing them to recoup more of the donated amount. The receipt text includes a link to a mobile Gift Aid form.
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25 January 2011
Royal Borough of Kensington and Chelsea appoint Incentivated to deliver mobile portal for visitors
See the press release here.
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January 2011
Royal Borough of Kensington and Chelsea to deliver mobile site for visitors
RBKC has partnered with Incentivated to deliver a mobile internet site for tourist and visitor information within the Borough. Delivered as part of their visitor strategy for the lead up to the 2012 Olympic and Paralympic Games, the site integrates with the existing desktop CMS, and Incentivated will ensure that visitors receive a site optimised for their specific phone. An integrated mobile site means editing need happen only once.
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January 2011
STA partners with Incentivated to deliver Find My Nearest campaign
Incentivated is delivering an integrated mobile advertising campaign for holiday company STA Travel. Outdoor posters have a mobile call to action, letting users text 'LOCATE' to 62233 or scan a QR code to find their closest branch. Campaign analytics will allow STA to further understand their consumers and how mobile can add to the success of their marketing.
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6 December 2010
The NSPCC delivering letters from Santa to children around the UK through mobile internet Christmas presence
See the press release here.
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December 2010
BA's SMS service provides information to snow-affected passengers
We all know that weather happens and messes up carefully planned schedules. What we want in those circumstances is to be able to find out what is happening so we can make alternative plans. BA provides this for their flights. By simply texting in (D for Departure or A for Arrival plus the flight number) passengers can receive situation and time-sensitive service updates. We've dealt with tens of thousands of SMS requests for BA in the past few weeks due to the airport closures. Contact us to find out more about how using SMS could improve your company's CRM strategy.
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December 2010
Have a Meowy Christmas
The charity Cats Protection is thanking supporters for their help throughout the year by wishing them a very 'Meowy Christmas'. A free message was sent to their phones that included a link to an adorable Christmas mobile site which promotes the Cats Protection 'Gift of Life' campaign. To donate £5 or £10 to Cats Protection, simply text CAT (£5) or XMAS (£10) to 85199. The site also connects to their main mobile internet and Gift Aid pages.
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November 2010
Royal Mail delivers SMS to further raise mailing response rates
Incentivated has been appointed Royal Mail's mobile partner and is now working on a project that will help their business customers. Clients will be given the option to add an SMS 'call to action' to any piece of direct mail. This will allow rapid response to postal sales promotions through a dedicated short code. Fulfilment of postal materials following an SMS response will be handled by the Royal Mail.
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November 2010
NSPCC and Santa Claus on the mobile internet
All you need to do in order to ensure that the child in your life receives a personalised letter from Santa is visit www.NSPCC.org.uk/santa on your PC or mobile. and, if you wish, make a donation by premium text. Once completed, you can also forward the site to a friend. The campaign is supported by mobile advertising and Bluetooth.
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November 2010
Jaguar's SMS broadcast achieves a 10% response rate
This month Jaguar promoted the launch of their latest concept car C-X75 at an autoshow in LA via an exclusive text message invitation-only broadcast to their mobile database customers using Incentivated's mobile marketing platform iris. They achieved an impressive 10% response rate.
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September 2010
Tate Modern builds customer database using Gauguin SMS competition
Tate Modern is using Incentivated to deliver SMS registration and Text to Win services to improve their data capture process for visitors. Tate is exploiting the immediacy of a mobile Call To Action on posters, restaurant menus and tickets. As well as signing up for regular information and exhibition updates, visitors are being offered the chance to win a Gauguin-inspired holiday to Paris by simply texting TATE along with their email address to 84420.
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September 2010
MMS delivers 1000% uplift in brand awareness
Yes, you read that correctly: one THOUSAND percent uplift. New research from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the effectiveness of the 'opt-in' audience within SMS and MMS advertising. Almost 100% of M&S contacts on their CRM database recalled receiving the SMS and MMS messages. The study also found that consumers responded incredibly positively to the MMS format.
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August 2010
Help for the victims of the floods in Pakistan
The British Red Cross reacted quickly to the disastrous flood situation in Pakistan with the launch of an emergency appeal. Part of their strategy included adding a text call to action to their print adverts and on social media channels. Incentivated enabled charitable givers to make a donation of £5 by texting DONATE or FLOOD to 70700
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August 2010
Mothercare and Early Learning Centre launch 'find my nearest' service
Knowing where your customer is and being able to provide localised, relevant offers through the convenience of mobile is a great opportunity for retailers this year. Mothercare and Early Learning Centre recently promoted a "find my nearest" service in the national press. Customers text a keyword via our location based technology which pin points where they are texting from and they then receive details of their nearest store.
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June 2010
Win free music with Russian Standard Vodka
Incentivated is working with the sales promotion agencey B-Street to drive sales of Russian Standard Vodka through Morrisons. A tear-off shelf leaflet explains to buyers how to win an iPod nano and a year's worth of iTunes music through a Text and Win competition. One winner a week will be selected from all those who text in a special code from their till receipt during two promotional periods in June and September.
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June 2010
Liverpool a greener city thanks to SMS bin collection reminders
As part of a complete re-vamp of waste and recycling collections, Liverpool City Council has launched a new text messaging service for residents. Using Incentivated's location-based SMS technology, Liverpudlians can text to find out what day their bin collection is and what type of recycling bins are to be put out. A reminder text is then sent every week on the day before the collection.
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June 2010
Be a WAG, not a football widow with Gala Bingo!
Members of Gala who are less interested in the football during the World Cup this June can text a picture of themselves looking like a WAG being papped. The bingo goers stand behined a seaside peep-through board and can pop their faces through, to look like an instant celebrity. The lucky winner will receive a Professional Portrait Photoshoot.
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May 2010
Incentivated enters the "Silicon Roundabaout"
Incentivated has moved to bigger offices at 23 Curtain Road - named for Shakespeare's second theatre, "The Curtain" - near to trendy Shoreditch. All email and phone numbers are the same. Forget Silicon Valley, this is the Silicon Roundabout. Originally mapped in 2008, an updated aerial photo map was published by Wired in their Feb 2010 issue, documenting all the tech firms clustered in the area. The move sees Incentivated gain three times the floor space - plenty of room for expansion - and kicks off a new phase in the life of the company with more updates and improvements in the pipeline. Once we've cleared the packing crates, we'll be inviting people over for an "Office Warming"!
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May 2010
New Mobile Advice from the DMA
DMA Mobile Marketing Council are promoting their new phone-optimised Mobile Messaging newsletter with a chance to win this year's "must-have" gadget - an iPad. Each issue features contributions from renowned industry experts offering practical advice and insight through case studies, statistical analysis, and new technology updates, as well as looking at future mobile marketing trends. Subscribe by texting "DMA2" to 62233.
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April 2010
Rhythm of London: vote for your favourite busker
Now in it's second year, Rhythm of London offers talented young musicians or singers the chance to enter the Mayor of London's fantastic busking competition and the chance to win a TfL busking licence, guitars, studio time, live gigs and more. About one hundred Rhythm of London buskers were out and about in the week leading up to Saturday 24 April at tube stations across London - and Incentivated provided a straightforward text to vote solution to enable Londoners to vote for their favourite.
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April 2010
Ashes to ashes… BA's mobile CRM solution
With the disruption to the worldwide air industry this month, caused by the volcanic eruptions in Iceland, BA were able to provide timely flight re-scheduling information to those customers who had registered for text alerts (available to all BA customers). In fact, BA sent more flight alerts out in the first day and a half of the volcanic eruptions than they had for the 10 days that covered the recent two strikes by air crews.
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April 2010
Estee Lauder's DKNY Candy Apples goes mobile: the beauty of bluetooth broadcasting
Estee Lauder, one of the world's most recognised beauty brands, has tapped into the world of mobile marketing using Incentivated's bluetooth broadcasting service. DKNY's new fragrance line Candy Apples recently launched in the UK and a new mobile site (Text CANDY plus your email address to 62233 to see the site on your phone.) is being broadcast by Bluetooth in participating Boots stores. The campaign is designed to encourage strong brand engagement and boost sales.
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8 February 2010
Incentivated launches global SMS flight information service for British Airways
See the press release here.
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February 2010
Nissan launches multi-language mobile service at Geneva Motor Show
Nissan Europe will be running a mobile service through Incentivated at this year's Geneva Motor Show, which starts on 4th March. Signs in and on the cars prompt visitors to text a model specific keyword followed by their email address. The service uses both a Swiss shortcode and an international longcode. Respondents will receive an email in their own language, based on mobile number country code, about their car of interest.
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February 2010
Marie Curie launches mobile daffodil appeal
Marie Curie Cancer Care is using mobile for its Great Daffodil Appeal, launching on 1st March. National press ads will ask readers to text CARE, DONATE or NURSE to 66066. Supporters can download a virtual daffodil wallpaper, donate £3 via Premium SMS and click a link to Gift Aid it. Marie Curie also invites supporters to text the name of their loved one to 60303 (standard rate) which requests a commemorative daffodil to be planted in their name.
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January 2010
GlaxoSmithKline launches £1,000 text and win promotion for Horlicks
GSK and its agency Billington Cartmell have appointed Incentivated to set up an on-pack text and win promotion for Horlicks, inviting customers to win £1,000 every night for three months. Entrants text 'Horlicks' and the seven digit promotional code carried on pack to shortcode 62233 for the chance to win the cash prize. This triggers an SMS response with a link to horlicks.mobi, where they enter names and addresses and sign up to receive product information.
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January 2010
BA launches global SMS flight information service
Incentivated is launching an SMS flight information service for British Airways to give passengers, and those dropping them off and picking up from airports, the latest flight information on their mobile phones. Users text D for Departures or A for Arrivals followed by a space, the date of the flight (DDMMYY or MMDDYY for the US) and the British Airways flight number (BAXXXX) to 60747 in the UK, or 70615 in the US. British and American passengers can also use the service whilst roaming in other countries. BA plans to extend the service to other nationalities.
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15 December 2009
Incentivated appoints ex-Greater London Authority marketer to Marketing Director Role
See the press release here.
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2 December 2009
M&S launches Wallace & Gromit mobile gift site for Christmas shoppers
See the press release here.
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December 2009
Visit Scotland supports Rally Scotland Challenge with text alerts
Visit Scotland promoted this year's Intercontinental Rally Challenge with SMS messages to keep fans up to date with event news and race progress. The service, provided by Incentivated, follows previous campaigns by Visit Scotland using mobile to promote Scotland's attractions to domestic and international visitors.
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December 2009
COI launches best practice mobile marketing guidelines
The COI is launching best practice guidelines on mobile marketing and mobile advertising. The guidelines, endorsed by ISBA and co-authored by our MD Jonathan Bass, provide an overview of how mobile can be used to support marketing and branding activities, plus practical guidance and references to detailed sources. The guidelines are available for heads of e-communications, content producers and developers who are planning, developing or implementing mobile marketing and advertising campaigns. To see the guidelines click here.
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21 October 2009
IAB launches mobile internet site to provide best practice template for UK brands
See the press release here.
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2 December 2009
Marks & Spencer launches UK's first on-pack mobile barcodes
See the press release here.
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10 July 2009
Incentivated launches mobile brand loyalty campaign for Strongbow
See the press release here.
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9 July 2009
Condor Ferries hires Incentivated to alert passengers about travel disruption
See the press release here.
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1 July 2009
Incentivated features in The Times report on Mobile Marketing
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26 March 2009
Mobile response to TV campaign shifts 25,000 samples for GlaxoSmithKline in 2 weeks
See the press release here.
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9 February 2009
Cutting edge technology to boost recycling and change behaviour
See the press release here.
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14 January 2009
Save The Children's Gaza ceasefire petition delivers over 100,000 text responses to Downing Street
See the press release here.
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