Frequently Asked Questions (FAQs)

The Mobile Channel enables customer acquisition, instant direct response, CRM and low cost transactions. Whether used as a solus medium or as part of a multi-media campaign, the Mobile Channel offers precise audience targeting and unmatched ROI for our clients. Our campaigns consistently generate cost per response rates from as little as £1, considerably lower than other forms of sales promotion.

The Mobile Channel delivers unmatched media precision and flexibility. Mobile delivers the client's message to a precise target audience at designated times of the day, which can be picked up whenever and wherever the consumer chooses. This is vital in today's demand economy, where the consumer is increasingly empowered by advances in technology to become the editor of their media diet. Mobile delivers the right message to the right people, at the right time, in the right place

Greater consumer participation in mobile campaigns and reduced operating costs lead to increased ROI results for our clients. Our databases guarantee precise audience targeting, with no wastage, with precise measurement of sms delivery and response rates. Our message delivery rate stands at 99.9%, our post campaign analysis tracks consumer responses by demographic group, by daypart, by geographic location and by creative executions. We recommend our clients run 'control and test' campaigns using different shortcodes which allow us to track each variable. Our clients and agencies can receive extensive tracking reports and offer full transparency on campaign pricing.

Mobile phones now play an integral role in peoples' everyday lives. In the UK, mobile handset ownership reaches 97% urban areas. UK consumers send an average of 28 text messages a week but only make 20 phone calls (Source: Ofcom). 100 billion texts are sent in the UK each year. Among 15-24s, 48% of all written communication is now conducted via SMS (Source: IPA Touchpoints report).

The Mobile revolution is now underway. Like our closest media cousin, the Mobile grew on the back of girls, gambling and gaming. Incentivated has never got involved in campaigns featuring girls (porn) or gambling. Today's Mobile Channel has matured: growing numbers of bluechip FTSE100 companies now use the Mobile Channel regularly representing telecoms, media, motor, FMCG, retail, travel and utility sectors.

Mobile campaigns are permission based: consumers control their sms / mms inbox, and 96% of people open texts messages. All indictators show that consumers are ready and willing to use their handsets for multiple forms of communication. The best way to guage acceptance of messages from 3rd parties is to measure "opt-out" rates (ie customers opting not to receive messages). Incentivated clients consistently report opt-out rates of less than 10% (ie over 90% of customers are happy to receive messages from them). For mobile customer service, over 30% of BA's passengers took part in a recent mobile campaign.

Advertisers face one major challenge: education (ie knowing how to use the medium most effectively). Today's more progressive clients know that mobile phone usage is all but universal (there are more mobile phones than people in the UK). We are working with our clients to inform their agencies (digital, media, creative and sales promotion) of the benefits of the medium with presentations and case studies across all client sectors.

Incentivated is a mobile marketing agency that provides mobile campaign solutions and campaign management services for advertisers and their agencies. Our products and services are used repeatedly by leading brands, charities and public sector bodies to improve the effectiveness of communication between them and their customers. Our mobile marketing products and services have been developed using the latest technologies in text and picture messaging for direct marketing, direct response and sales promotion. Using the Global Standard for Mobiles, Incentivated can deliver mobile campaigns to the four corners of the globe.

Incentivated believes the Mobile Channel has achieves three distinct functions: customer acquisition (Mobile Marketing); customer retention and CRM (Mobile Customer Service) and customer transactions (Mobile Commerce). We offer a range of sector-specific applications to deliver all three functions: Mobile Marketing via text & win promotions, ticket and brochure requests, Mobile Customer Service via voting, appointment reminder and 'find your nearest' applications, and Mobile Commerce via secure transaction processing, payments collection by PSMS.

Incentivated is unique in offering clients a full range of mobile solutions to match your needs. We have developed a comprehensive campaign management service. Check our section Iris, which features off-the-shelf products enabling clients to manage their own mobile campaigns. Our team of developers create bespoke solutions where the need is more complicated. We manage content delivery to the handset and provide extensive post campaign analysis to prove the effectiveness of our campaigns in delivering results.

Since being set up in 2001, our account managers have been providing campaign management based on detailed knowledge of digital and traditional media channels. Our technical and campaign management expertise has been rewarded with account wins from clients in the telecoms, media, motor, FMCG, retail, financial services, leisure, travel, utility, public service and charity sectors. Our campaigns are local, national and global. We have been shortlisted for industry awards and expect to announce our first victories shortly.

Check our section Glossary